Do you know that there are a variety of ways your company can have a tremendous impact on the lives of those living with CML both today and in the future? With the advent of drugs that have made this disease one that can be controlled, the number of people living with this disease will only continue to increase. Your company can build a lasting legacy that will not only be good for the CML community, it will showcase the true heart of your organization.
Sponsoring a NCMLS fund-raising event provides businesses and corporations the opportunity to support the work of the Society while allowing for increased visibility and recognition through event collaterals, programs and signage.
Cause Related Marketing Opportunities
Your company can make a difference in the fight against cancer while increasing your bottom line and enhancing your corporate brand.
In today's tough competitive environment, American consumers consistently demonstrate that a company's support for an important cause plays a critical role in their purchasing decisions. In fact, 76 percent of Americans have switched brands and/or retailers when their purchase benefited a cause they viewed as important. Additionally, two-thirds of consumers have greater trust in companies aligned with a social cause.
The National CML Society welcomes the opportunity to work with you and your company to develop a cause marketing program that will strengthen your brand equity, leverage position publicity and increase consumer loyalty.